The Effect of Photography on Public Engagement with Local Markets in Sabon Gari Local Government Area, Kaduna State
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Chapter One: Introduction
1.1 Background of the Study
Photography has become a vital tool for promoting public engagement with local markets, showcasing their vibrancy, diversity, and cultural significance. In Sabon Gari Local Government Area, Kaduna State, photography is used to highlight market activities, from the display of goods to the interactions between traders and buyers. Visual storytelling through photography can attract visitors, boost market patronage, and preserve cultural heritage. According to Yakubu and Ali (2024), market photography in Sabon Gari serves as a bridge between tradition and modernity, promoting local commerce while celebrating cultural identity. However, the impact of photography on public engagement with local markets remains underexplored, necessitating further research.
1.2 Statement of the Problem
Despite the cultural and economic significance of local markets in Sabon Gari, they often suffer from low visibility and engagement. Photography, as a promotional tool, is underutilized due to limited awareness, expertise, and resources. Existing research often overlooks the role of photography in enhancing public engagement with local markets, creating a gap in understanding its potential impact (Abubakar & Tunde, 2023). This study addresses this gap by examining the effect of photography on public engagement with local markets in Sabon Gari.
1.3 Objectives of the Study
1. To examine the role of photography in promoting local markets in Sabon Gari.
2. To identify challenges affecting the use of photography in market promotion.
3. To propose strategies for enhancing public engagement with local markets through photography.
1.4 Research Questions
1. How does photography promote local markets in Sabon Gari?
2. What challenges affect the use of photography in market promotion?
3. What strategies can enhance public engagement with local markets through photography?
1.5 Research Hypotheses
1. H₁: Photography significantly enhances public engagement with local markets in Sabon Gari.
2. H₂: Challenges such as limited expertise and resources hinder the use of photography in market promotion.
3. H₃: Strategic interventions can improve the effectiveness of photography in promoting local markets.
1.6 Significance of the Study
This study highlights the role of photography in promoting local markets, offering insights for photographers, market organizers, and policymakers in Sabon Gari. By addressing challenges and proposing solutions, the study contributes to the academic discourse on visual promotion and its role in boosting local commerce.
1.7 Scope and Limitations of the Study
The study focuses on the effect of photography on public engagement with local markets in Sabon Gari Local Government Area, Kaduna State. It excludes other promotional tools and is limited to market activities in Sabon Gari.
1.8 Operational Definition of Terms
1. Photography: The use of images to promote and document local markets.
2. Public Engagement: The involvement and interest of the public in market activities.
3. Local Markets: Community-based marketplaces for the exchange of goods and services.
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